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Press release

Study of digital music consumption: almost 90% of Nordic population use streaming services, but free services dominate

07/11/2018

Almost everyone in the nordics stream music, but only 43% are premium subscribers. Average music streaming time among all streamers is over 11 hours per week. The most frequently used service is youtube, with spotify as number two, but music is also prominently featured on social media such as facebook and instagram. Even though 69%…

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